Gap ModelMaker, As If

November 12, 2007 at 9:51 pm Leave a comment

Good marketing is like pornography, you know it when you see it. That’s how I felt about seat-of-the-pants apparel marketer Gap, the latest consumer brand to throw its hat into the widget ring.

Gap ModelMaker widget, distributed via WidgetBox, should come with a warning on the install, “ugly people need not bother.” The mini app does exactly as advertised, “instantly transform(s) you into a Gap model. Choose your pose, your outfit, and your scene–then add some bling.” If only it could do something about my receding hairline.

From the programming wizards at FancyGens, this engaging diversion should appeal to everyone’s vanity. Simply upload your picture (or anyone else’s for that matter), or point to a URL with your image and the wiget does the rest. It places the subject’s face in a model cut-out and, for all America’s Next Top Model wannabe’s, allows you to choose your pose, clothing and scenic backdrop for your 15 minutes of fame.


Whenever you get a consumer personally invested in a brand to the point of identifying their own image within the brand’s marketing persona, it’s a home run for the marketer. I’ve seen the new face of widget marketing, and its yours with the Gap ModelMaker.  “I’m the face if you want it, I’m the face if you want it babe,” Pete Towenshend, The Who.

Here’s my son, Lucas, in his first Gap model spread.


Download Gap ModelMaker here


Entry filed under: Uncategorized.

Roll-Your-Own with WidgetBox’s Blidget Kasparov and Sting

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