Mama Mia, That’s a Spicy Pappa John’s Widget

May 20, 2008 at 9:37 pm Leave a comment

As a New Yorker, I feel entitled to be a pizza snob.  After all, outside of Naples, NYC lays claim to being home to the best pizza.   Now, I’m not going to argue with you as to which is the best, Brooklyn’s Di Farra’s, Harlem’s Patsy’s (Frank Sinatra’s Favorite, just don’t tell the Patsy’s in mid-town, who’s in litigation over which restaurant can lay claim to that), downtown’s John’s Pizza, or the Bronx’s Baby Moon.  In my opinion, all can go head-to-head against the town favorite in any town USA and win hands down.

Now, you may be thinking what does pizza have to do with social media marketing, which is, after all the focus of this blog.  Or, did I go to the Slice section of the Serious Eats blog instead?

Well, the good people at Pappa John’s has combined two of my favorite things, pizza delivery and widgets, to bring America’s most consumed take-out food to a social networking profile near you.  It offers a store locator and links you thru to the site where you can order.  Special discounts provide an additional incentive.  A good first-step in widgetizing commerce.  This is the first pizza delivery widget I’ve seen.  It’s not the most visually-appealing widget, but it does its job.  Take that Domino’s.

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Entry filed under: facebook, Widet Review. Tags: , , .

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