Posts filed under ‘facebook’

Mama Mia, That’s a Spicy Pappa John’s Widget

As a New Yorker, I feel entitled to be a pizza snob.  After all, outside of Naples, NYC lays claim to being home to the best pizza.   Now, I’m not going to argue with you as to which is the best, Brooklyn’s Di Farra’s, Harlem’s Patsy’s (Frank Sinatra’s Favorite, just don’t tell the Patsy’s in mid-town, who’s in litigation over which restaurant can lay claim to that), downtown’s John’s Pizza, or the Bronx’s Baby Moon.  In my opinion, all can go head-to-head against the town favorite in any town USA and win hands down.

Now, you may be thinking what does pizza have to do with social media marketing, which is, after all the focus of this blog.  Or, did I go to the Slice section of the Serious Eats blog instead?

Well, the good people at Pappa John’s has combined two of my favorite things, pizza delivery and widgets, to bring America’s most consumed take-out food to a social networking profile near you.  It offers a store locator and links you thru to the site where you can order.  Special discounts provide an additional incentive.  A good first-step in widgetizing commerce.  This is the first pizza delivery widget I’ve seen.  It’s not the most visually-appealing widget, but it does its job.  Take that Domino’s.

May 20, 2008 at 9:37 pm Leave a comment

Nexus – Understanding The Ties That Bind Us

Nexus LogoWhat if you could map your friends and family inter-relationships and gain insights into the commonalities that exist within the overlapping networks? If you’re on Facebook, you can with a nifty application called Nexus.

Nexus creates an interactive image displaying the friendship links and shared interests of your friends. Roll your mouse over the dots that represent your friends and get a side bar view of their profile, complete with Facebook picture and common friends and interests.

Here’s a picture of my Nexus map:

Rich’s social network of friends

When we look at our relationships in relation to one another, some interesting patterns emerge. As circles overlap and friendships intersect with interests, I’m reminded by something my father use to say, “the company you keep says as much about yourself as it does about your friends.”

Nexus allows you to map your corner of the world and make sense out of who you are.

April 1, 2008 at 2:44 am 1 comment

The Four Questions of Pull Marketing

Widgets, Social Networks and Blogs, oh my. The changing web habits of today’s consumer begs the question, can a company build an online presence without the need for an exclusive .com address?

It’s a simple question with profound implications. Since the season of Lent and Passover is soon upon us, I thought I’d break it down into what I’ll call The Four Questions of Passover Pull Marketing:

  1. Have web services evolved to the point in which we’ve serviced ourselves out? The answer is increasingly becoming yes. We are starting to see the RSSification of our lives. Some call it lifestreaming, others news feeds, but one thing is for sure, it’s changing the consumer consumption chain from a push to pull medium. From recommendations, to recent games played, to up-to-the-minute declarations, whatever you’re doing is being broadcast in one way or another, either internally via the ad network, or externally via social feeds. This new Pull environment is actually the biggest transformation to take place in media since the invention of the printing press, and quite possibly even more dramatic.
    social networking services
  2. Has the rise in user-generated content (also known as social media) and its many entry and exit points challenged the traditional way of thinking? Absolutely. Just ask the Obama Girl, Lonely Girl, and the Dancing Around the World Guy if they would have been household names without YouTube. Brands are next to exploit the power of social media.

  3. Why on this day is the new social graph allowing for radically different online business models? Facebook turned a new page by allowing developers to tap into their members’ social graph to give viral marketing some wings and a way to fly. Others quickly, and not so quickly, followed suit. There is a furious pace of innovation taking place right now within the widget/embedded applications space because web services no longer have to stand alone, like an island in a big dot-com sea. While the cost of driving potential customers to a web site became astronomical, by taking your app to the customer, via Facebook, or MySpace, or Bebo, or iGoogle, the entire economics of customer acquisition is turned upside down thanks to the power of the social graph. Now, developers can worry about building a good niche app and those within the niche will find it. Water eventually finds its own level, and so do web apps. The good ones float to the top, the bad ones sink to the bottom.

  4. In what ways do marketers need to adjust their brainwaves to thrive in this unchartered pull universe? Navigating the decentralized web requires an entirely new mindset, new forms of advertising/pr/promotion and incentives. And to help marketers track, analyze, test and enhance campaign effectiveness in this pull environment, it also requires entirely different analytics to measure “engagement,” “viral pass-along rates,” and “frequency.” Creative marketers will discover the winning combination of delivering the right message to the right consumer via the most effective channel, whether it be social media, social networking, widget marketing, or the combination of all three.
social media marketing

    So, maybe it’s not so clear whether a business needs a web site of their own or not. As my friend at Sprint recently informed me, “web sites are so old school.” If that’s so, we need to move beyond the antiquated view that the web is round to understand that in a decentralized web, there are many intersecting circles and your business needs to be at the nexus of your customer’s networks, wherever they may be.

    March 20, 2008 at 2:45 am 1 comment

    11 Must-Have Facebook Apps For Your Business

    facebook handshake Since facebook launched its business pages earlier this year, there has been a proliferation of applications geared to the business user. In fact, the facebook applications directory lists more than 800 business applications at last glance. With so much free software just a click away, it’s hard to know the must-have, time-saving, money-making, productivity increasing apps for your facebook business presence.

    So, to help you narrow down the selection and make sense of a difficult-to-navigate widget directory, we took some time to review our share of embedded facebook programs and have selected the ten apps (in no particular order) for your company page:

    Static FBML

    While facebook Pages are limited in terms of design customization, you can add the Static FBML application to any Page to integrate HTML directly on the page. This application, developed internally, allows you to renter HTML or FBML (Facebook Markup Language) within a box for enhanced Page customization and added functionality.

    FlashPlay

    Similarly, if you’re looking to add some more flash to your page, and by that I mean Flash movies, animations, scripts, etc., FlashPlay allows you to add any flash file to your company page, visible to everyone. You may also browse their library to find a selection of popular games, animations and applications to add with the click of your mouse.

    XING

    Far more than a directory of business contacts, XING enables its members to discover professional people, opportunities and privileges through its unique discovery capability and advanced contact management tools. The company recently had a successful IPO and has had a long-term impact on the social networking trend amongst professionals. By focusing on the target group “business people worldwide”, the company is able to offer tailored features, thereby making networking and contact management simpler.

    MyOffice

    Ideal for teams spread out across different offices, MyOffice helps you manage your project or business with a collaborative suite of tools. Schedule meetings with your team or group, organize an event, discuss ideas, share files, create to do lists, collaborate on docs and whiteboards, and assign tasks to increase productivity. MyOffice lets you quickly and easily collaborate with your colleagues, partners, or clients.

    Tag Biz Pro Business Cards

    picture-2.png

    Business card applications are fairly common on Facebook these days. But Tag Biz Pro stands out from the pack with a realistic index card design and a bunch of networking features built in. The application allows you to

    * create a Business Card and customize it
    * attach your Business Card to Facebook messages
    * browse other cards and read comments
    * let others know what you are looking for

    Anyone who is interested in doing business on Facebook should use tag biz pro. tag biz pro automates the relationship networking and referral process by placing a custom business keyword tag cloud on your Facebook profile and on the Facebook profiles of your friends that are participating in your business network. Pick your keywords, invite your friends and build your own business network with tag biz pro.

    MyMoney

    Manage your finances right from your Facebook profile, simply and securely! MyMoney is an online home banking application that interacts with a variety of financial institutions, so you can view your account balances, transfer money between accounts, review histories, and much more. Plus, MyMoney uses multiple layers of security, so that you, and only you, can access your account.

    With MyMoney, you know instantly how much you have to spend on gifts, go shopping at the marketplace, and more! To get started, just click the “Add Application” button and search for your financial institution. Don’t see it listed? Enroll online for one that is, or send a note to request your bank or credit union to join! It’s that simple.

    Huddles Workspaces

    Although you can’t add it to your business profile yet, Huddles Workspaces allow you to store personal documents and share them with specific groups of friends. Up to 1Gb of free space, Huddle offers a collaborative approach to organizing and sharing files.

    From the great minds at Techlightenment (the developers that brought us Bob Dylan’s Subtaranean Blues widget), Huddle also interfaces with people outside of Facebook, making it a truly utilitarian work collaboration application.

    what.io
    Another great application not yet available for business pages, what.io allows you to quickly save your IOUs. When installed, the IOUs are displayed as post-it notes on your profile. Print IOU certificates. Share with friends and don’t forget that road fin you loaned your buddy on your last road trip to Vegas. The service works easily with friends who are not yet on Facebook, via their email address.

    PRX Builder

    Based on the original Social Media Press Release Template from Todd Defren of SHIFT Communications, PRX Builder helps you easily create the next generation of press releases. Enhance your press release with new media elements such as links, multimedia, and social media service buttons for digg and del.icio.us. Automatically add Technorati tags and then distribute your release through PR Newswire. The service also optimizes your releases for higher visibility within Technorati and Google Blog Search. You can even moderate any comments your SMPR may receive. RSS and email subscription options make this an invaluable tool for companies looking to get the word out. And the best part is, the service is free.

    Page Maps

    Ideal for companies with a physical presence, Page Maps allows you to add a custom map to your business page or personal profile. Show your business locations or favorite spots around town. It displays a mini map requiring no additional clicks to see, and links to a larger map or directions.

    Phonebook

    How many times have you been asked for a contact by one of your co-workers. Phonebook allows you to share your rollodex in a secure environment. You can also attach emails and notes to contacts, back up your list and exchange/compare with your associates. Maybe now your staff won’t call you at 9:00 in the morning next time they can’t find a number and you’re away on vacation.

    March 10, 2008 at 9:16 am 1 comment


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