Posts tagged ‘facebook’

Mama Mia, That’s a Spicy Pappa John’s Widget

As a New Yorker, I feel entitled to be a pizza snob.  After all, outside of Naples, NYC lays claim to being home to the best pizza.   Now, I’m not going to argue with you as to which is the best, Brooklyn’s Di Farra’s, Harlem’s Patsy’s (Frank Sinatra’s Favorite, just don’t tell the Patsy’s in mid-town, who’s in litigation over which restaurant can lay claim to that), downtown’s John’s Pizza, or the Bronx’s Baby Moon.  In my opinion, all can go head-to-head against the town favorite in any town USA and win hands down.

Now, you may be thinking what does pizza have to do with social media marketing, which is, after all the focus of this blog.  Or, did I go to the Slice section of the Serious Eats blog instead?

Well, the good people at Pappa John’s has combined two of my favorite things, pizza delivery and widgets, to bring America’s most consumed take-out food to a social networking profile near you.  It offers a store locator and links you thru to the site where you can order.  Special discounts provide an additional incentive.  A good first-step in widgetizing commerce.  This is the first pizza delivery widget I’ve seen.  It’s not the most visually-appealing widget, but it does its job.  Take that Domino’s.

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May 20, 2008 at 9:37 pm Leave a comment

Pogo + Facebook = Cafe.com

After two years of development, the people behind leading casual games distributor Boonty have just launched Cafe.com.  With an impressive array of casual games,  from single player up to six people., the games stand out from the myriad of free online gaming sites.

Cafe.com home page

But what’s truly impressive is Cafe’s Web 2.0 social networking features and micro-transaction-based business model.  Think Pogo on steroids. This represents the future of social gaming.

Author’s note,  I’ve previously served as CMO for Boonty, Inc., and am presently involved with the launch of Cafe.com.

April 4, 2008 at 10:01 pm Leave a comment

Nexus – Understanding The Ties That Bind Us

Nexus LogoWhat if you could map your friends and family inter-relationships and gain insights into the commonalities that exist within the overlapping networks? If you’re on Facebook, you can with a nifty application called Nexus.

Nexus creates an interactive image displaying the friendship links and shared interests of your friends. Roll your mouse over the dots that represent your friends and get a side bar view of their profile, complete with Facebook picture and common friends and interests.

Here’s a picture of my Nexus map:

Rich’s social network of friends

When we look at our relationships in relation to one another, some interesting patterns emerge. As circles overlap and friendships intersect with interests, I’m reminded by something my father use to say, “the company you keep says as much about yourself as it does about your friends.”

Nexus allows you to map your corner of the world and make sense out of who you are.

April 1, 2008 at 2:44 am 1 comment


My Social Life